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  • Writer's pictureArunmozhi S

First Impression - Best Impression

Updated: Dec 20, 2020

Landing pages are one of the most critical elements of your website and they gives the first impressions.

What is a Landing Page?

Landing page is the face of Home/Main page of your website. It is a standalone webpage, created specifically for advertising campaign. It is where a visitor "lands" after they click on the link.

Unlike other webpages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as the Call-to-Action. It is the focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.

Here are a few successful ones...

Google's Landing Page

Facebook's Landing Page

Nike's Landing Page

Apple's Landing Page

Tesla's Landing Page

Why Landing Page is important?

As we saw above, landing page is critical for any website as it is the promotional and/or product-specific page that is focused on a single goal. It puts you in control by allowing you to lead the visitor towards a specific action that supports your business goal.

Once you have figured out what you want your visitors to do, you could easily make it super easy for them to do it by sending them to a landing page. Landing pages are not only powerful on homepages, but each and every page that you want to establish the purpose of that particular webpage.

Landing page significantly affects your

  1. Conversion rate

  2. Sales

  3. Value of your business goals

  4. Credibility

  5. Brand awareness

and etc.,

I hope your website has a good to excellent landing page and if you need help fixing it, we would love to review and help with it. Let's discuss!

It has been great talking with you!

I hope this will be helpful for you to achieve your business goals and for more like this, follow us on Instagram, Twitter, Facebook, and LinkedIn.

We are generating a lot of contents on Web/UI/UX design, digital marketing, SEO, branding, and etc., Thank you for staying with us, let's grow together.

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