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  • Writer's pictureArunmozhi S

Colors are Magic

Color creates emotions in human beings and helps them to understand their surroundings. The science of colors in design is important, especially for designers and artists and those who hope to gain the attention of their audiences. Color creates ideas, expresses messages, spark interest, and generate certain emotions.

Why Colors are Important in a Design?

Color is something that designers work with on a daily basis. Whether designing an app or finding the perfect colors to match a company’s brand message, it is integral to good design. The importance of color for people in general cannot be undermined as it affects moods and has cultural significance. We discuss color meanings and what it means for designers.

Colors can be divided into two main categories, warm colors and cool colors. Warm colors would be red, orange and yellow with orange being the most neutral of these. Warm colors are usually associated with passion, energy, enthusiasm and excitement. These are also the colors of fire. Red, for example, is often associated with anger and danger (think of the fact that many warning signs are in red) Yet, in countries such as China, the color red represents prosperity.

Color can make you look away or draw you in. It has the power to create an emotion as powerful as music can. Color helps us instantly understand our environment. It is intrinsically important to our everyday life. It is all around us all the time and helps us to relate and to respond to our world, even if we generally take it for granted.

How to make use of Colors?

Color wheel helps a lot.

A colour wheel shows you how colours relate to each other and visually demonstrates the relationship between primary, secondary and tertiary colours. You can use the colour wheel to develop colour schemes with these several key approaches.

There are a few types:

  1. Monochromatic

  2. Complementary

  3. Split Complementary

  4. Contrasting

  5. Triadic

There are two types of color wheel. The RYB or red, yellow, blue color wheel is typically used by artists, as it helps with combining paint colors. Then there is the RGB, or red, green and blue color wheel, which is designed for online use, as it refers to mixing light – like on a computer or TV screen. Canva’s color wheel is an RGB color wheel, as it is designed for online use.

Color Palettes are Good!

A color palette, in the digital world, refers to the full range of colors that can be displayed on a device screen or other interface, or in some cases, a collection of colors and tools for use in paint and illustration programs. The color palette reveals a lot about the electronic design of the device or technology, and its visual capabilities for human users.

A color palette is also known simply as a palette.

The digital color palette emerged from the earliest computers, which only had monochrome displays. Early examples include the Teletext format with a three-bit RGB eight-color palette and the Apple II personal computer with a 16-color palette. Devices like early Atari, Commodore and Apple computers and consoles used their own evolving color palettes built on new color technology.

Gradients are Great!

Color gradients, or color transitions, are defined as a gradual blending from one color to another. This blending can occur between colors of the same tone (from light blue to navy blue), colors of two different tones (from blue to yellow), or even between more than two colors (from blue to purple to red to orange).

Color gradients are great for adding depth to an image because of their inherent interaction with light and darkness. Combining a gradient with varying levels of opacity can help create a sense of proximity and distance to images as well. They make more colors available for design use because they vary and flow through many different color tones. Designers can also use color gradients to subtly guide their users’ eyes and attention toward a specific area of a product.

Keep in mind that there are several styles and patterns of color gradients. They all have a central starting point where the color starts; then, from that point, the initial color progressively blends into other colors. Visually speaking, this creates a certain pattern. The pattern, size, shape, area, and color choices will all affect how the color gradient looks.

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